Free Strategy Tools
Where to start building or revamping your technology brand? What are the models and frameworks to use? What has immediate impact?
The 6 Brand Questions
This model was designed by Michael Johnson to really lay the foundation of a brand before sending it into the world. Most of us know the Why-How-What sequence by Simon Sinek. The 6 Brand Questions takes things a few steps further into the creation of a valuable and credible brand.
Download the slides.
The CRADAC method by Yura Agency
The CRADAC Method
This method functions as a filter or the lens through which we view brand strategies and visual deliverables. CRADAC stands for Clarity, Relevance, Attention, Distinction, Appeal and Consistency.
This method works best after defining The 6 Brand Questions for example when reviewing new brand identity proposals for your (re)branding:
Steps:
1) Review your deliverable in an isolated way on
the quality of Clarity.
2) Give the deliverable a score from 1 to 5.
3) Review your deliverable in an isolated way on
the quality of Relevance.
4) Perform the review for each of the six criteria.
5) Review the scores and discuss if and how you
might fix any short comings.
Download the slide.
The Strategy Sketch
The Strategy Sketch is a visual tool that contains the ten most important elements of strategy, put together on a single sheet in a coherent and systematic way that shows how they are interconnected. It can be used to understand, discuss and generate strategy.
Download the template.
Objectives & Key Results
Objectives and Key Results (OKR) is a popular strategy execution tool for goal setting within organizations. The purpose of OKRs are to connect company, team, and personal goals to measurable results while having all team members and leaders work together in one, unified direction.
View the OKR crashcourse.
The Strategy Sketch
From The Strategy Handbook by Jeroen Kraaijenbrink