To be a part of not only the Matrixport family but also the burgeoning crypto finance space as a whole.
Bit.com is a full-suite cryptocurrency exchange powered by Matrixport, an integrated financial services firm headquartered in Singapore.
Since August 2020, Bit.com provides an industry-leading full-service platform for institutional, seasoned, and new retail investors. The rebranding definitely helps their users feel immersed, enriched and secure.
The hook of this brand identity is ‘the switch’ in the word mark. Bit.com is switched on and helping people to switch on their future through crypto.
Centre stage trading.
The aim was to position Bit.com as the go-to platform for retail clients looking for principal and crypto trading, creating a fresh and exciting brand that puts you in the hot seat.
Our team worked on the brand strategy, Identity and Home page design. To create a framework or brand foundation on which the company can build all future brand expressions.
Switch on.
The guiding idea of this brand identity came from the etymology of the word "BIT". Coming from ‘binary digit’ - the bit is the most basic unit of information in computing and digital communications. Representing a logical state with one of two possible values. Most commonly represented as either “1” or “0”, yes/no, or on/off.
Switch On is the strategic campaign idea because Bit.com switches everything on; from user protection to new trading pairs, from starting in crypto investing to switching on your future. The idea guides every brand expression from here onwards.
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