Tips and Tricks of the Trade - Content Marketing 101 with Yura

Are you looking for a branding services agency to help you effectively market your tech startup? Or, if you’re specifically looking for specialists that can help you build content as your primary means to grow your brand, Yura Agency can help.

Yura Agency consists of three distributed teams that work for the agency and its clients in three different areas:

·      Brand creation and development

·      Growing tech startups

·      Demand generation

But first, let’s go to the basics.

What is content marketing?

Content marketing is a marketing strategy that focuses on delivering information about products and services via marketing materials, including:

·      Articles

·      Podcasts

·      Videos

·      Infographics

·      Social media posts

·      Guest blogging posts

·      Ads, etc.

The purpose of creating content is to build trust among your target audience. Your content will show you are knowledgeable about the product or service you are promoting and the particular consumer pain points you are trying to solve for your target audience.

Thus, with content marketing, you do not only build trust. In the long run, you can also build relationships. With content marketing, your ultimate goal is to build relationships and loyal patronage among existing customers. This is happening simultaneous to attracting new clients with the content you provide.

Content marketing for SEO

Since you cannot earn sales without attracting people to your website, it is imperative that your marketing efforts, including content marketing and SEO, are geared toward engagement, trust, conversions, and sales.

One of the ways you can drive traffic to your site and generate sales, as a result, is by supporting your SEO efforts with your content marketing. If you produce and publish authoritative and relevant content for your website and social media interactions, people will just naturally come to visit and frequent your website. They want to see what more you have in store for them by checking your site.

When more and more people engage with your website and share your pages’ links on social sites, search engines like Google will take note of it and think that your content is worth displaying to searchers looking for the products or services you offer.

That is how websites and website pages are able to land on the first pages of search engine page results, which is the intermediate goal for taking advantage of what SEO can do for businesses.

So, build relevant and useful content that sounds genuinely helpful to your target audience. If it sounds spammy and forces people to buy, it will earn a negative response from your audience.

Keep your visitors coming to your site and attracted to your useful content, and Google will reward your efforts by increasing your SEO ranking.   

Content marketing for tech branding purposes

As a tech startup, you need a branding approach that considers how best you can present your business through effective content marketing.

However, there is a bit of a difference with this approach, and the focus is more on building brand awareness. So, you create content, but do not focus too much on promoting your tech products. You may talk about your audience’s pain points but talk more about it as it relates to your brand.

Brand marketing with the use of content has a different role for businesses. Rather than focusing on a product or a service, brand marketing highlights the entirety of brands while using products as evidence that supports the promise of a brand.    

Thus, content for building a tech brand is aimed at putting in the spotlight that tech brand’s value, a goal that ultimately leads to highlighting the tech company’s value based on its mission and vision.

One of the best examples of content that highlights branding is Red Bull’s Supersonic Free Fall video.

Note that the Red Bull drink product is not mentioned in the video at all. The overall plan is to present the brand’s personality, which is sports and a love for risk.  

How to make your content stand out

The challenge is making your tech content stand out in an industry where competition is rampant. Furthermore, the online landscape is deluged with the same content. Consider the following:

·      Be unique – You can do this by understanding how you can help your audience with things they cannot find elsewhere and writing about them. This presupposes that you have a good level of understanding of the needs of your tech audience.

·      Use the format “hook-story-offer” – Be a content writer that engages and gives value. Start with their pain points to hook your readers. Then tell your story and the information you gathered concerning their pain points. Finally, explain the best solution you can offer to solve their problem.

·      Keep your content specific to the problem – Avoid long posts if it is not necessary. Your audience wants a quick fix to their problem, so prioritize quality and relevance over quantity of words. In other words, get straight to the point and do not bore your readers or listeners.

Content-marketing tips: The basics ones

You’ll be off to a good start if you keep in mind the following tips:

·      Set your goal – If your objectives are clear from the start, all your posts will be focused on achieving those goals with concerted actions throughout your campaign.

·      Identify your target audience in the different stages of the buying cycle – Apart from segmenting your audience to know who you really need to target with your content, there is also a need to make appropriate content for each of the stages of the buying cycle (case studies for explainer videos, newsletters for lead generation, etc.).

·      Solve a problem – As a tech startup, your primary role in the industry is to introduce new and innovative technology-based products and services to the market.

Your content should talk about that role and what your company is doing to fulfill that role.

Also, in line with this role, one of the best skills your team should possess is the ability to identify problems in the tech world. The good ones in the industry can identify problems and challenges no one knew existed.

If you need brand strategy services and result-driven content marketing strategies for your tech business, contact Yura Agency. Start Here for a free consultation.